The Foundation has allocated significant funds to increase the awareness of population as diagnostics and preventive measures mean also active participation of the populations. Almost all available information sources were used. Many national TV channels and radios broadcasted the social advertising and it could also be seen on billboards and external advertising carriers in all major cities of Ukraine Many periodical editions and some journalists joined the information campaign.

To increase the level of awareness the Foundation held seminars-trainings and journalistic publication contests. Overall 212 publications from 56 editions participated in the contest. In October 2007 39 journalists from different parts of Ukraine attended the seminar held on the contest results in Yalta.

See more information about the campaign in the section "About the pgogram".